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SVG Ventures | THRIVE and University of Guelph partner to elevate Canada’s agri-food sector
SVG Ventures | THRIVE and University of Guelph partner to elevate Canada’s agri-food sector

This partnership will focus on harnessing the power of technology to advance the future of food and agriculture.

LOS GATOS, CA and GUELPH, ONTARIO, November 24, 2020 – Silicon Valley powerhouse SVG Ventures | THRIVE and “Canada’s food university” the University of Guelph, have partnered to accelerate innovation in the Canadian agri-food sector by creating a platform for agri-food entrepreneurs and start-ups to access impactful, technology-driven research.

SVG Ventures and University of Guelph have signed a memorandum of understanding (MOU) to support the establishment of SVG’s THRIVE Canada Accelerator and start-up program.

The THRIVE Accelerator Program at U of G will support SVG’s mission to advance the next generation of technology to support growth in the agriculture and food industries and give U of G researchers access to SVG’s global network of entrepreneurs, start-ups and corporate clients.

“Investing in agri-food research leads to innovative solutions that keep Ontario’s agri-food sector strong,” said Ernie Hardeman, Minister of Agriculture, Food, and Rural Affairs. “This new initiative, championed by University of Guelph, will provide a competitive edge for farmers and food businesses, building resiliency in our food supply chain and the province’s economy.”

SVG Ventures is a leading global agri-food innovation and investment platform comprising agriculture, food and technology corporations, universities, and investors. Their portfolio count of 40 agtech investments makes them the most active agtech investor in the world.

Based out of Silicon Valley, California, with a community of over 5,000 startups from 100+ countries, SVG invests, accelerates, and creates access for entrepreneurs to scale globally.  THRIVE Canada is part of SVG Ventures’ long-term strategic plan to create a bridge with Silicon Valley investors, startups, and corporate partners to bolster innovation and development in Canada’s AgTech sector.

 “Our partnership with U of G – Canada’s Food University signifies our continued commitment to elevating the next-generation of entrepreneurs with the resources, expertise, and support to address the critical challenges facing the global Agri-food sector.” said John Hartnett, Chief Executive Officer and Founder, SVG Ventures. “We look forward to expanding our reach within the Canadian ecosystem to harness the power of technology to advance the future of food and agriculture”

As an outcomes-based institution, University of Guelph ranks third in the world for agriculture science and fourth in the world for food science.  Working with SVG and its leading agri-food innovation platform THRIVE, will enable the University to accelerate the development and adoption of innovative solutions.

“I am ecstatic that U of G is partnering with SVG Ventures on the ground floor of their efforts to catalyze the Canadian agri-food innovation ecosystem,” said Malcolm Campbell, Vice-President (Research), University of Guelph. “Guelph researchers have been drivers of agri-food innovation for over a century. This partnership is a logical continuation of that history, better enabling us to address the needs of the agri-food sector today while providing them with innovations and a highly skilled talent pool that will power the sector for the foreseeable future. This partnership will help University of Guelph to further our ambition to improve life – for Ontarians, for Canadians, and for the world.”

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