Sustainability Challenge

WHAT IS IT?

The THRIVE | Bayer Sustainability Challenge aims to identify and support key start-up and scaleup innovators to promote innovations that can address pressing challenges in the global agrifood chain.

Promote sustainability through reducing the environmental impact of crop protection, reducing field greenhouse gas emissions, and empowering smallholder farmers to access sustainable agricultural solutions. The THRIVE | Bayer Sustainability Challenge combines Bayer Crop Sciences’ sustainability commitments and THRIVE’s Global Initiative focus on the U.N. Sustainable Development Goals to promote innovations that can address pressing challenges in the global agrifood chain. If you are a startup or scaleup that helps sustainably solve for one or more of our three focus areas, we want to hear from you!

Focus Area

Reduce Greenhouse Gases

Reduce Greenhouse Gases

How can we advance a carbon-zero future for agriculture in crop production systems?

Reduce Environmental Impact

Reduce Environmental Impact

How can we produce higher crop yields with lower consumption of natural resources?

Empower Smallholder Farmers

Empower Smallholder Farmers

How can we advance smallholder farming systems in socially, environmentally, and commercially responsible ways?

Judging Panel

Paimun Amini
Director of Ventures Investments
Robert Reiter
Head of Research and Development, Crop Science
Sara Boetigger
Senior Vice President
Nolan Paul
Global AgTech Lead
Erin Vandanluit
Head of Corporate Venture
Beth Betchdol
Director General Food and Agriculture Organization of the United Nations (FAO)
Ambassador Marcia Bernicat
Acting Assistant Secretary for the Bureau of Oceans and International Environmental and Scientific Affairs at the U.S. Department of State.
Sara Boetigger
Head of Global Public Affairs, Science & Sustainability, SVP Bayer Crop Science
STARTUP & SCALEUP

Meet our Finalists

Finalist Filter
Startups
Agrocognitive

Agrology is a predictive agriculture system that helps farmers monitor greenhouse gases, improve soil sequestration, and generate carbon credits.

Startups
ClearLeaf

ClearLeaf develops sustainable crop protection that manages the impacts of harmful pests while maintaining natural balances on the farm and protecting farmers and consumers.

Startups
Dronebee

DroneBee is developing Dionysus—an app that helps winegrowers to correctly dose pesticides by using UAVs/smartphones and AI algorithms.

Startups
Haystack

Haystack enables soil carbon market scalability by helping farmers and carbon markets quantify carbon accurately and cost-effectively.

Startups
Ponce

PONCE empowers growers to meet the food production demands through efficiency with IoT.

Startups
Vatorex

ClearLeaf develops sustainable crop protection that manages the impacts of harmful pests while maintaining natural balances on the farm and protecting farmers and consumers.

Scaleups
Autonomous Pivot

Autonomous Pivot is revolutionizing row-crop farming by transforming center-pivot irrigation systems into AI-powered farming robots, saving water and money.

Scaleups
Goanna Ag

Goanna Ag uses low-cost sensors and connectivity to optimize water management across the farm and significantly improve on-farm efficiencies for growers.

Scaleups
MagGrow

MagGrow’s technology significantly reduces waste and drift linked to conventional crop spraying, delivering optimum plant protection.

Scaleups
Thinkbio

Thinkbio is accelerating the transition to more sustainable crop production with Kreotec—a product which delivers a sustainable form of nitrogen to agricultural crops through the use of bacteria.

Agrology

Reducing and Offseting 
GHG Emissions

Benefits for Winners

Startup Winner

Investment

Receive $75k USD from THRIVE and access the Leaps by Bayer investment team!

Access to R&D Resources & Networking

Meet with Bayer’s Open Innovation and Strategic Partnerships Group, and access partnership opportunities within THRIVE’s ecosystem

Publicity

Engage with THRIVE accelerator cohorts and participate in workshops, tours & networking events.

Award-Winning THRIVE Accelerator

Secure placement in THRIVE’s Accelerator Program in 2022

Mentorship & Coaching

Access Bayer’s technical and/or commercial experts based on your company’s needs and receive focused startup coaching from THRIVE

Scaleup Winner

Bayer Pilot Project Sponsorship

Explore proof-of-concept pilot in impacted sustainability area(s)

Access to Bayer Investment and R&D Resources

Access Bayer’s Open Innovation and Strategic Partnerships Group, and the Leaps by Bayer investment team!

Publicity

Gain brand recognition and achievement through Bayer and THRIVE channels

THRIVE Top 50 Fast-Track

Receive automatic nomination for THRIVE’s TOP 50 AgTech & FoodTech Listings

THRIVE Ecosystem

Be shortlisted for future partnership opportunities with THRIVE’s network

Selection Criteria

Start-Ups

Scale-Ups

Selection Process

THRIVE Agrifood Bayer Timeline

Partner Applications Open

May 13, 2024

Partner Applications Close

June 30, 2024

Program Kick Off

September

Workshops/ Programming

September - October

Silicon Valler Week & GIS

November 5-8, 2024

If you are interested in partnership opportunities,connect with us! ​

2026 THRIVE
Top 50 AgTech report

Spotlighting the companies and emerging innovators shaping the next era of agriculture

THRIVE Global Impact Summit

Early Bird Tickets Now Available

OCTOBER 14TH & 15TH, 2026
MARRIOTT SANTA CLARA, CA