SVG Ventures | THRIVE and University of Guelph partner to elevate Canada’s agri-food sector

This partnership will focus on harnessing the power of technology to advance the future of food and agriculture.

LOS GATOS, CA and GUELPH, ONTARIO, November 24, 2020 – Silicon Valley powerhouse SVG Ventures | THRIVE and “Canada’s food university” the University of Guelph, have partnered to accelerate innovation in the Canadian agri-food sector by creating a platform for agri-food entrepreneurs and start-ups to access impactful, technology-driven research.

SVG Ventures and University of Guelph have signed a memorandum of understanding (MOU) to support the establishment of SVG’s THRIVE Canada Accelerator and start-up program.

The THRIVE Accelerator Program at U of G will support SVG’s mission to advance the next generation of technology to support growth in the agriculture and food industries and give U of G researchers access to SVG’s global network of entrepreneurs, start-ups and corporate clients.

“Investing in agri-food research leads to innovative solutions that keep Ontario’s agri-food sector strong,” said Ernie Hardeman, Minister of Agriculture, Food, and Rural Affairs. “This new initiative, championed by University of Guelph, will provide a competitive edge for farmers and food businesses, building resiliency in our food supply chain and the province’s economy.”

SVG Ventures is a leading global agri-food innovation and investment platform comprising agriculture, food and technology corporations, universities, and investors. Their portfolio count of 40 agtech investments makes them the most active agtech investor in the world.

Based out of Silicon Valley, California, with a community of over 5,000 startups from 100+ countries, SVG invests, accelerates, and creates access for entrepreneurs to scale globally.  THRIVE Canada is part of SVG Ventures’ long-term strategic plan to create a bridge with Silicon Valley investors, startups, and corporate partners to bolster innovation and development in Canada’s AgTech sector.

 “Our partnership with U of G – Canada’s Food University signifies our continued commitment to elevating the next-generation of entrepreneurs with the resources, expertise, and support to address the critical challenges facing the global Agri-food sector.” said John Hartnett, Chief Executive Officer and Founder, SVG Ventures. “We look forward to expanding our reach within the Canadian ecosystem to harness the power of technology to advance the future of food and agriculture”

As an outcomes-based institution, University of Guelph ranks third in the world for agriculture science and fourth in the world for food science.  Working with SVG and its leading agri-food innovation platform THRIVE, will enable the University to accelerate the development and adoption of innovative solutions.

“I am ecstatic that U of G is partnering with SVG Ventures on the ground floor of their efforts to catalyze the Canadian agri-food innovation ecosystem,” said Malcolm Campbell, Vice-President (Research), University of Guelph. “Guelph researchers have been drivers of agri-food innovation for over a century. This partnership is a logical continuation of that history, better enabling us to address the needs of the agri-food sector today while providing them with innovations and a highly skilled talent pool that will power the sector for the foreseeable future. This partnership will help University of Guelph to further our ambition to improve life – for Ontarians, for Canadians, and for the world.”

SVG Ventures Partners with Extreme Tech Challenge for THRIVE Global Initiative

THRIVE Regional Challenge winners to receive automatic acceptance as XTC Finalists

Los Gatos, CA, November 17, 2020 –SVG Ventures | THRIVE, a leading global Agrifood Venture and Innovation Platform headquartered in Silicon Valley announced today that they have partnered with Extreme Tech Challenge (XTC) on their THRIVE Global Initiative – a series of Regional Challenges for startups solving the world’s toughest problems.

“XTC looks forward to working with SVG Ventures on regional competitions across three continents to help discover, elevate, and empower local startups that are innovating to address the world’s biggest challenges. We are proud to partner with THRIVE to accomplish this” said Young Sohn, Co-Founder of XTC, President and Chief Strategy Officer, Samsung Electronics and Chairman of the Board, HARMAN.

THRIVE’s Global Initiative intends to catalyze and accelerate the transformations needed in the entire food value chain by identifying, promoting, accelerating, and investing in innovative solutions from early-stage and later-stage startups around the globe that can create new and alternative paths for a more efficient and sustainable global food system.

Through a series of international pitch challenges, THRIVE aims to address the key initiatives highlighted by the USDA & the U.N.’s Sustainable Development Goals (SDG’s).  Pitch Challenges will be held in Australia, Canada & Africa.  Additionally three finalists selected to participate in THRIVE’s 7th Global Accelerator Program will also automatically be selected as XTC finalists.

XTC is the world’s largest startup competition for entrepreneurs solving global challenges & this partnership will provide another pathway for THRIVE’s Regional Challenge winners to accelerate & scale their world changing solutions.  Winners of THRIVE’s Regional Challenges will automatically be selected as XTC Finalists and gain the opportunity to connect with XTC’s network of investors, corporations & mentors to help them raise capital, close partnerships & scale their startups.  XTC will also fasttrack all THRIVE applicants through their XTC application process & participate in the THRIVE Silicon Valley Bootcamp for the winning startups.

“Our partnership with XTC signifies our continued commitment to elevating the next-generation of entrepreneurs creating new technologies and game changing innovations for global good” said John Hartnett, CEO & Founder SVG Ventures|THRIVE.  “We’re looking forward to working with XTC to harness the power of technology to advance the future of food & agriculture to benefit humankind”

About SVG Ventures | THRIVE

SVG Ventures | THRIVE is the leading global Agrifood investment and innovation platform headquartered in Silicon Valley, and comprised of top agriculture, food & technology corporations, universities, and investors. With a community of over 5,000 startups from 100 countries, the THRIVE platform invests, accelerates, and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. SVG’s existing global partners include Media Partner Forbes and leading government, agriculture, and technology corporations such as Corteva, Driscoll’s, FCC, Kubota, Land O’Lakes, Trimble, Taylor Farms, Valmont, Yamaha Motor Ventures and Wilbur-Ellis.

Crunchbase recognizes SVG Ventures as the most active AgTech investor in the world with a portfolio count of 40 investments in the space.

About the Extreme Tech Challenge

Extreme Tech Challenge (XTC) is a USA nonprofit devoted to elevating the next generation of entrepreneurs creating new technologies and innovations that benefit humankind. Inspired by the United Nations 17 Sustainable Development Goals (SDGs), the Extreme Tech Challenge (XTC) competition is the world’s largest startup competition for entrepreneurs addressing global challenges. XTC® connects innovators with a network of investors, corporations, and mentors to help them raise capital, launch corporate collaborations, and scale their world-changing startups. The Extreme Tech Challenge is sponsored by 40 world-leading corporations including Samsung Electronics, Microsoft, Deutsch Telecom, Ford, Intel, Cisco, NXP, TechCrunch, Vivatech, and ARM. Learn more at