What is it?
The THRIVE Canada Challenge solves problems of the Canadian agrifood industry, accelerates the development of the ecosystem, and selects the best startups and scaleups for investment and global recognition.
SELECTION CRITERIA
Startups should be Seed to Series A with technologies focused in the following areas
MEET OUR FINALISTS

HEALTHY COW
Healthy Cow is a biotech for the dairy industry. Their goal is to develop new solutions to enable dairy farmers to rely less on antibiotics and hormones, so that they can produce more natural, wholesome and healthy milk.

INDEX
The world’s first massively scalable, and customizable genetic traceability technology, applicable at any point throughout the food system.

AG VISOR PRO
AGvisorPRO matches, connects, archives, rates and transacts knowledge sessions between “seekers” and “advisors” to provide answers now!

SoilOptix® produces the most detailed high-definition soil mapping sensors that can accurately map over 25 different layers for growers globally.

THISFISH
ThisFish Tally is software that enables seafood processors to digitize quality control, production and traceability data in real time using tablets and IoT devices.

LUCENT
Lucent Biosciences is on a mission to address climate impact on global food security and nutrition with a carbon-neutral smart fertilizer that regenerates the soil and delivers higher crop yields without runoff pollution.

VERTITÉ
Vertité grows without sun or soil so they can grow food literally anywhere. They take advantage of vertical hydroponics to maximize space efficiency, LEDs to maximize yields, and sophisticated automation to reduce labor costs.

IHRD
Impactful Health Research & Development develop compostable active packaging to prolong the shelf life of fresh fish, increasing return on investment for the entire value chain.

NEUPEAK
Neupeak aims to bring fully automated strawberry harvesting robots that will solve the problem of chronic labor shortage on farms by using cutting edge advances in artificial intelligence to easily maneuver through a farm, identify ripe and undamaged strawberries, and pluck them from the plant.
Judging Panel
SPECIAL GUESTS

MARK THOMPSON
EVP and Chief Corporate Development & Strategy Officer
Nutrien


Winning Company receives
The winner will receive the THRIVE Canada Challenge Award and advance to the finals of the global THRIVE Accelerator Program with an opportunity to be selected for the THRIVE VII Cohort in Silicon Valley, CA.
- Recognition Award: THRIVE Canada Challenge Award
- Invitation to pitch at the THRIVE VII Accelerator Finals. Selected companies receive investment and the opportunity to pitch at THRIVE | Forbes Demo Day 2021 in Salinas, CA, USA
- Recognition by SVG THRIVE and Forbes Media spotlight
- Automatic acceptance as a Samsung XTC Finalist
Benefits for Entrepreneurs
- Recognition as one of the most promising agrifood companies in Canada—boosting existing ecosystems and attracting new agrifood innovation to the region
- Exposure to local and international investors and organizations
- THRIVE Accelerator Program qualification for the winning company
- Brand amplification through Forbes Media and THRIVE communication channels
- Access to expert mentors and advisors as well as access to THRIVE's extensive global entrepreneur network

Timeline
How to engage
Headline Partner
Headline Partners are looking to be the key sponsors and supporters of the Challenge—spotlighting early-stage startups that solve local or global agrifood tech challenges while getting visibility from the global innovation ecosystem.
Challenge Partner
Challenge Partners are looking to support the regional challenge, highlight the best startups in the region, and collaborate with key innovation leaders in the agrifood space.
Startup Partner
Startup Partners are interested in supporting the challenge winner while getting visibility in the region and globally through our community of over 18k startups, scaleups, corporations, and investors in agrifood tech.
Co-marketing Partner
Co-Marketing Partners have an extensive network of agrifood innovators in the region and are interested in getting visibility within our community of over 18k startups, scaleups, corporations, and investors in agrifood tech, while supporting the communication of the Challenge.