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Pork Checkoff Embraces Startup Innovation for First Time with New MidWest THRIVE Accelerator Program
Pork Checkoff Embraces Startup Innovation for First Time with New MidWest THRIVE Accelerator Program

The National Pork Board (NPB or the Pork Checkoff) is partnering with Californian venture firm SVG Partners on its new MidWest THRIVE accelerator program. The Pork Checkoff is partnering alongside animal health group Elanco, Indiana’s agbiosciences promoter AgriNovus, and entrepreneurship and commercialization accelerator Purdue Foundry. THRIVE’s existing partner on its Californian program Land O’Lakes is also part of the new program, which aims to focus on animal health startups and foster innovation in the MidWest.

Some of these partners will be investing in SVG Partners’ third fund.

This will be the first time NPB has dedicated resources to focus on new innovation, including the creation of a new job role internally, according to John Hartnett, partner at SVG Partners. NPB represents some 60,000 pork producers in the US.

“NPB made a strategic decision to embrace innovation and technology to improve their industry,” he told AgFunderNews. “For many years, NPB has been funding research in the area of animal health, and their relationship with THRIVE will open this library of research for potential commercialization.”

“Additionally, they recognize that new technology has the opportunity to solve challenges in their industry. Land O’Lakes and new partners like NPB and Elanco have driven our interest in this expansion into the animal health and livestock area,” Hartnett added.

Read more in AgFunder news.

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