Justin Massar is an entrepreneur, systems builder, leader, and high performance coach in athletics & business, with a passion for designing scalable systems, digital tools, and founder experiences that drive meaningful outcomes. As Digital Operations & Venture Engagement Manager at SVG Ventures | THRIVE, Justin focuses on building operational systems and improving both efficiency and user experience across internal and external programs while continuing to work directly with high-potential startups to accelerate their growth.

With an energetic, action-oriented approach, Justin has supported more than 1,000 startup founders through the development and execution of accelerator and innovation programs at both local and global levels across a variety of industries.
As an entrepreneur, Justin built and sold The Fitness Foundation, a high-performance training studio serving recreational runners and elite youth athletes. He has also consulted for as a coach & analyst, supporting international entrepreneurs relocating to Canada. Outside of work, Justin enjoys renovating vintage camper trailers and designing custom camper conversion kits for adventure vehicles.
Justin holds a Master’s in Management Innovation & Entrepreneurship from Smith School of Business, a Bachelor’s degree in Kinesiology from York University, and additional certifications in UX Design, Strategic Doing, and Agile Leadership.