Produce Marketing Association (PMA) Joins THRIVE

Produce Marketing Association (PMA) Becomes a THRIVE Corporate Partner to Advance New Technologies in Produce Industry

Media Contact(s): Emily Breslin, SVG Partners, Emily.Breslin@svgpartners.com

 

Los Gatos, CA, April 26, 2017 — SVG Partners announced today that the global trade body Produce Marketing Association (PMA) has joined the THRIVE ecosystem as a corporate partner. PMA joins­­ other sponsors Verizon, JV Smith, Land O’Lakes, Driscoll’s Berries, Taylor Farms, Wells Fargo, Western Growers Association, the City of Salinas, Panasonic, Yamaha Motor Ventures & Laboratory, and Sun World Innovations in a mission to advance agricultural technologies globally. Founded in 1949, The Produce Marketing Association is a 2,500 member association representing the full supply chain of the produce and mass-market floral industry, from seed producer to supermarket.

Leading up to the announcement, PMA’s Chief Science & Technology Officer, Dr. Bob Whitaker coached companies in the THRIVE AgTech Accelerator program as a mentor. Going forward, PMA’s corporate partnership signifies the association’s continued commitment to addressing challenges along the produce and floral supply chains in service of its trade members. “Fresh produce and floral businesses face many labor challenges – scarcity, competition, rising costs and skills gaps, to name just a few” said Dr. Bob Whitaker. “Our members can better compete by leveraging emerging agriculture focused technologies that enable them to work smarter.”

Launched in 2014, THRIVE AgTech is a global innovation platform uniting major agriculture corporations such as Land O’Lakes, Driscoll’s Berries, and Taylor Farms with seed and scaling startup companies. The goal is to prove and commercialize cutting edge technologies for the agriculture sector.

“It is critically important to create constructive and open dialogue between the produce and floral industries and innovators around the world to ensure that our collective energies are focused on delivering solutions that truly meet industry needs,” said Dr. Whitaker.  “Supporting the THRIVE AgTech global innovation platform is an excellent way to reach that objective.”

“Bringing new corporate partner Produce Marketing Association into the THRIVE AgTech ecosystem allows us to broaden our understanding of the problems that persist in the industry, and to commercialize new agriculture technologies we have identified across new market segments,” said John Hartnett, Founder of SVG Partners and THRIVE AgTech. “Partnerships like this are what makes THRIVE an important lever for innovation in industry.”

 

ABOUT PRODUCE MARKETING ASSOCIATION

Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.

 

ABOUT SVG PARTNERS

SVG Partners is an investment, technology and advisory firm that partners with organizations on strategy, innovation and global expansion. Since 2007, SVG’s experience team of senior technology leaders and venture capital investors have worked with global corporations and scaling companies to drive competitive advantage from strategy to implementation. Through its accelerator and open Innovation programs, engineering and development services, and executive strategy and advisory, SVG Partners helps build and scale innovative technology companies worldwide. SVG Partners is based in Silicon Valley, CA.  www.svgpartners.com

 

ABOUT THRIVE AGTECH

THRIVE AgTech’s mission is to connect the expertise of tech companies to on-the-ground knowledge of agricultural companies, the financial backing of investors, and the entrepreneurs solving problems in the AgTech space. THRIVE unites these communities in order to drive the development and adoption of sustainable technology enhancements necessary for securing the global food demands of the future. The THRIVE program targets two stages of companies, the very early to commercially ready. Early stage companies accepted into the program go through a rigorous bootcamp and receive mentorship from industry leaders to help them scale their companies. THRIVE’s Open Innovation program directly connects corporate partners with high growth startups to trial and deploy cutting edge technologies focused on agriculture.

Sun World Innovations becomes THRIVE corporate partner to accelerate new ag technologies

Media Contact(s): Emily Breslin, SVG Partners, Emily.Breslin@svgpartners.com

Media Contact: Sun World Innovations David Marguleas dmarguleas@sun-world.com

 

Los Gatos, CA, April 20, 2017 — SVG Partners announced today that Sun World Innovations has joined the THRIVE ecosystem as a corporate partner joining Verizon, JV Smith, Land O’Lakes, Driscoll’s Berries, Taylor Farms, Wells Fargo, Western Growers Association, the City of Salinas, Panasonic, Yamaha Motor Ventures, and PMA in a mission to advance agriculture technologies globally. The partnership signifies the company’s long-term commitment to nurturing emerging agriculture technology startups and advancing those technologies in the specialty crop sector.

 

Established late 2015, Sun World Innovations is the technology and licensing arm of Sun World International LLC, the U.S.-based producer and marketer of fresh fruit. As part of its overarching mission to supply more and consistent supplies of delicious fruit varieties, Sun World Innovations explores technologies in crop input, water, harvest and labor efficiencies, along with plant breeding. In order to accelerate solutions aimed at real challenges faced by the agriculture sector, Sun World Innovations will work together with SVG Partners’ THRIVE program to identify cutting edge technologies and harness its own extensive horticultural expertise and international licensee platform with growers and marketers globally.

 

“We believe that emerging agriculture technologies will become even more vital to permanent specialty crop agriculture. We’re excited about our new affiliation with THRIVE and believe that it’s dynamic platform is both timely and uniquely suited to helping us and others nurture and support relevant tech start-ups.”, said David Marguleas, President, Sun World Innovations.

 

“We are delighted to welcome Sun World Innovations as the latest corporate partner to join our Thrive ecosystem.  They join an elite group of world class partners as we continue to strengthen our Thrive platform and revolutionize the future of agriculture”

 

ABOUT SUN WORLD INNOVATIONS

Sun World Innovations is the agriculture technology and licensing arm of Sun World International LLC, a California-based agribusiness founded in 1976 that produces and markets seedless table grapes. It was created in December 2015 to shepherd and drive growth of its fruit breeding/variety development, licensing, international investments and agriculture technology pursuits. In addition to guiding Sun World’s own Intellectual Property and licensing activities, Sun World Innovations harnesses the broader agricultural, technology, and international interests of Renewable Resources Group (RRG), the Los Angeles-based firm that acquired Sun World in August 2013. The company is based in Coachella, California with operations in central California as well as offices in Europe, South America, Australia, South Africa and Israel.

 

ABOUT SVG PARTNERS

SVG Partners is an investment, technology and advisory firm that partners with organizations on strategy, innovation and global expansion. Since 2007, SVG’s experience team of senior technology leaders and venture capital investors have worked with global corporations and scaling companies to drive competitive advantage from strategy to implementation. Through its accelerator and open Innovation programs, engineering and development services, and executive strategy and advisory, SVG Partners helps build and scale innovative technology companies worldwide. SVG Partners is based in Silicon Valley, CA.  www.svgpartners.com

 

ABOUT THRIVE AGTECH

THRIVE AgTech’s mission is to connect the expertise of tech companies to on-the-ground knowledge of agricultural companies, the financial backing of investors, and the entrepreneurs solving problems in the AgTech space. THRIVE unites these communities in order to drive the development and adoption of sustainable technology enhancements necessary for securing the global food demands of the future. The THRIVE program targets two stages of companies, the very early to commercially ready. Early stage companies accepted into the program go through a rigorous bootcamp and receive mentorship from industry leaders to help them scale their companies. THRIVE’s Open Innovation program directly connects corporate partners with high growth startups to trial and deploy cutting edge technologies focused on agriculture.