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Smart AgriFood Summit THRIVEX Challenge: Innovation & AgriFood
Smart AgriFood Summit THRIVEX Challenge: Innovation & AgriFood

SVG Ventures Selects THRIVE Startup Winner at Second Annual Smart Agrifood Summit in Malaga, Spain

SVG Ventures, a Silicon Valley based agrifood, investment and innovation firm, is an establishing partner of the Smart AgriFood Summit held June 19-21 in Malaga, Spain. Since launching four years ago, SVG Venture’s’ THRIVE Innovation platform has grown into a globally renowned AgriFood Platform, attracting partners like Corteva, Wilbur-Ellis, Land O’Lakes, Wells Fargo, Trimble, EY, Driscoll’s, and Taylor Farms.

The two-day conference will bring together more than 1,500 major stakeholders in Europe’s food and agriculture space to promote entrepreneurship and digital innovation across the region’s agriculture and value chain. Now in its second year, the summit is promoted by ‘Startup Europe’, an initiative of the European Commission. John Hartnett, SVG Ventures Founder and CEO, will deliver the opening keynote and will also preside over the investment selection committee. Hartnett will speak about the experiences of launching the THRIVE Venture & Innovation Platform and best practices for cities and governments looking to launch AgriFood ecosystem strategies in their respective regions. Hartnett will also speak later in the day alongside other U.S. and European investors on a panel focused on leading the expansion of venture in the agriculture and food ecosystem in Spain and other EU countries.

“SVG Ventures THRIVE has a proven track record in identifying and accelerating innovation in the food and agriculture space, with the 32 companies in our portfolio raising over $100 million to date,” said John Hartnett, CEO and Founder. “We are excited to judge the pitch sessions from top European start-ups as they compete on stage for investments. It’s an exciting time in AgriFood as the challenges of population growth, scarce resources, and labor shortages offer opportunity for entrepreneurs to innovate. Europe has proven to produce many high-quality startups including several of our startups winners, so the task ahead will be how to quicken the pace of innovation and commercialization by ensuring companies have access to capital, field trials, structural resources, and customers.”

SVG Ventures will play a strategic role in the continued expansion of private startup investment in Europe, an effort that will be further developed during an investment breakfast at the Summit, chaired by Hartnett, and attended by sector leaders including Vice President of the European Commission, Jyrki Katainen and Commissioner of Agriculture, Phil Hogan along with 14 corporate, angel and venture entities.

“The convergence of the agriculture sector and digital technology tools represent a major opportunity for the European continent and we are thrilled to collaborate with SVG Ventures, a global leader in agtech investment and programming, as we develop this space,” said Juan Delgado, Vice President of the European Foundation for Innovation and Technological Development.

For more information on the summit or to attend, visit:

About SVG Ventures-THRIVE Venture & Innovation Platform

The THRIVE Venture & Innovation Platform works with leading corporations, start-ups, universities, and growers to solve the biggest challenges facing the food and agriculture industries. THRIVE hosts a highly selective program for seed and growth stage AgriFood and FoodTech startups, providing investment, top-tier mentorship, trials, and go to market support and in addition provides advisory and corporate open innovation services to the largest agriculture and technology companies.


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