Produce Marketing Association and SVG Ventures announced their three-year partnership to seek innovative solutions for the produce and floral industries. This year, four startups have been chosen from all submissions to take the Fresh Summit stage to pitch their solutions. The winner will take away $100,000 in investment value from SVG Ventures plus a coveted spot on the THRIVE VI Accelerator Program in Silicon Valley.

The four finalists presented their pitches in front of the live audience and four judges including NBC Shark Tank’s Robert Herjavec; Ted Taylor, head of new ventures and business development at Taylor Farms; Jennifer Maloney, food stakeholder manager at Bayer; and John Hartnett, CEO at SVG Ventures THRIVE. The pitch session was hosted by Vonnie Estes, vice president of technology at PMA and Jonathan Hua, THRIVE Agtech Accelerator Manager at SVG Ventures.