SVG Ventures | THRIVE and Zone Agtech partner to catalyze agtech innovation in Quebec

L’Assomption RCM, Monday, December 14, 2020 – To support emerging agricultural technology companies in Quebec, Zone Agtech has developed a partnership with SVG Ventures | THRIVE, a leading global Agrifood Venture and Innovation Platform headquartered in Silicon Valley.

When L’Assomption RCM launched Zone Agtech on February 6, 2020, it wanted to intensify the development of the agriculture of tomorrow by using innovative agricultural technologies to meet the challenges of the agri-food sector—which include vulnerability to climatic conditions, the hiring of labor, and the creation of more efficient and profitable models while reducing carbon footprints. In less than a year, and with 40 established companies in the local area, Zone Agtech has created a network of more than 120 Quebec companies, 75 agtech partners, more than 1,600 scientists representing 24 complementary areas of expertise, 10 financial partners, four consortia, and three accelerator partners that together reach thousands of industry players.

“Quebec has all the tools to become a benchmark in agtech and plant bioproducts, nationally and globally,’’ says Sébastien Nadeau, Mayor of the City of L’Assomption, and original ideator for Zone Agtech. “A partnership of this magnitude [with SVG Ventures | THRIVE] will undoubtedly allow us to support companies with very high potential and to demonstrate high-value technologies on an international scale. It also encourages a green and sustainable economic recovery, and permits Quebec companies to take their place in international markets.’’

Since 2010, SVG Ventures | THRIVE has been advancing the future of food and agriculture through innovation. Having built a community of over 5,000 startups from 100 countries, the THRIVE platform invests, accelerates, and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. THRIVE’S Corporate Innovation Program also aims to connect their business partners with emerging technologies and global startups that will have the most impact on their organizations. Crunchbase recently recognized SVG as the world’s most active agtech investor, and AgFunder has recognized SVG as the world’s “Most Valuable AgriFood Accelerator.”

“Zone Agtech is a credible player in the Canadian agtech sector and we are delighted to partner with them and further expand our reach within the Canadian Agtech Ecosystem,” says John Hartnett, CEO & Founder of SVG Ventures | THRIVE. “This partnership will help facilitate our engagement with Quebec agtech companies and position us to support successful startups.”

Together, Zone Agtech and SVG Ventures | THRIVE plan to bridge Canadian and American Agrifood tech ecosystems and propel the agriculture of tomorrow.


For information:

Zone Agtech

Kassandra Martel

(514) 816-2692

SVG Ventures | THRIVE and Canadian Government partner to accelerate AgTech innovation and investment

SVG Ventures | THRIVE announces official partnership with the Canadian Government for inaugural THRIVE Canada Challenge.

SILICON VALLEY, CA. U.S. (Oct. 27, 2020) – SVG Ventures | THRIVE, a leading global Agrifood Venture and Innovation Platform headquartered in Silicon Valley, has officially partnered with the Government of Canada to bridge Canadian Agrifood tech startups with Silicon Valley investors, entrepreneurs, and corporate partners through the THRIVE Canada Challenge.

“Our partnership with the Canadian government exemplifies our focus on global entrepreneurs and continued commitment to solving the critical challenges facing the Agrifood sector,” said John Hartnett, CEO & Founder, SVG Ventures | THRIVE. “We look forward to identifying, promoting, accelerating, and investing in key early-stage startups solving some of the toughest problems facing the Canadian Agrifood industry.”

Taking place on January 14, 2021, the inaugural THRIVE Canada Challenge is a pitch program for early-stage Canadian agtech and foodtech startups and is part of THRIVE’s Global Initiative which aims to recognize and promote early-stage startup innovators that positively impact different regions of the world. THRIVE will also hold Regional Challenges in Africa and Australia and plans to expand to include Europe, Asia, and Latin America Challenges in the latter half of 2021. The Canadian government will leverage their Canadian Technology Accelerator agtech program to connect some of Canada’s most promising agtech startups with THRIVE, and the Trade Commissioner Service (TCS) will work with the THRIVE Challenge finalist to help them find export and funding opportunities abroad.

The winning Canadian startup will advance to the Global final of the award-winning THRIVE Accelerator Program, and participate in THRIVE’s Silicon Valley Startup Bootcamp in Spring 2021.

SVG Ventures has invested in five Canadian startups through its partnership with the Canadian Technology Accelerator and recently announced partnerships with Farm Credit Canada, Olds College, and the University of Guelph. Three Canadian startups Milk Moovement, Spornado, and Stream.ML were part of THRIVE’s latest accelerator cohort that pitched at the THRIVE | Forbes Demo Day this past September.

“Agrifood is one of the many revolutions underway as part of the fourth industrial revolution,” said Rana Sarkar, Consul General of Canada in San Francisco/ Silicon Valley. “I’m proud of our strong partnership with SVG Ventures and look forward to what’s next for Canada and the United States.”


About SVG Ventures | THRIVE

SVG Ventures | THRIVE is the leading global Agrifood investment and innovation platform headquartered in Silicon Valley, and comprised of top agriculture, food & technology corporations, universities, and investors. With a community of over 5,000 startups from 100 countries, the THRIVE platform invests, accelerates, and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. SVG’s existing global partners include Media Partner Forbes and leading government, agriculture, and technology corporations such as Corteva, Driscoll’s, FCC, Kubota, Land O’Lakes, Trimble, Taylor Farms, Valmont, Yamaha Motor Ventures and Wilbur-Ellis.

Crunchbase recognizes SVG Ventures as the most active AgTech investor in the world with a portfolio count of 40 investments in the space.


About the Canadian Trade Commissioner Service

As part of Global Affairs Canada, the Canadian Trade Commissioner Service (TCS) helps Canadian companies and organizations succeed globally. With trade offices across Canada and in 161 offices around the world, including the Consulate General of Canada in San Francisco/Silicon Valley, the TCS can provide Canadian businesses with on-the-ground intelligence, qualified contacts, partnership opportunities, and practical advice on foreign markets to help them make better, more timely and cost-effective decisions in order to achieve their goals abroad.



Press‌ ‌Contact:‌ ‌

Jessica Pham,


Olds College Signs Memorandum of Understanding with SVG Ventures

Olds College and SVG Ventures, are pleased to announce that they have signed a memorandum of understanding (MOU) to support the establishment of SVG’s THRIVE Canada Accelerator and start-up program focused on technology-driven solutions to support the agriculture and food sectors. By facilitating strategic relationships across these sectors, SVG Ventures will have the opportunity to develop its Canadian presence and to engage with the innovation capabilities, industry strengths and commercialization expertise within the Canadian markets.

SVG is a leading global agri-food innovation platform comprising agriculture, food and technology corporations, universities and investors. Based out of Silicon Valley, California, with a community of 5,000 startups from 100 countries, SVG invests, accelerates and creates access for entrepreneurs to scale globally.  SVG’s mission is to advance the next generation of technology to support growth in the agriculture and food industries. SVG does this by investing in start-ups, connecting entrepreneurs with agriculture and food producers and accelerating early stage companies.

Olds College, in collaboration with its industry and sector partners, is converting the whole of its farming operation to a Smart Farm: an interconnected environment through which the college is leveraging its land (2,000 acres), existing agriculture operations, and applied research programming, in order to provide a product development and demonstration venue to accelerate agriculture technology and agri-food development.

“The Olds College Smart Farm is essentially a giant lab that provides the agriculture sector with a venue for commercial-scale applied research and demonstration,” comments Stuart Cullum, President of Olds College.  “Collaborating with SVG Ventures will provide Olds College with a platform to support early stage companies by connecting with SVG’s global network of entrepreneurs and corporate clients that are looking to invest in the future of the agriculture sector here in Canada.”

“We are delighted to partner with Olds College to expand our THRIVE Innovation & Investment Platform. This partnership exemplifies our focus on global entrepreneurs and continued commitment to solving the critical challenges facing the global Agrifood sector,” said John Hartnett, Chief Executive Officer and founder, SVG Ventures. 

“Agriculture is a key pillar in the province’s relaunch strategy. We are focused on attracting more than $1.4 billion in investments to expand opportunities for value-added agriculture, which will create more than 2000 jobs,” said Devin Dreeshen, Minister of Agriculture and Forestry. “This new initiative, championed by Olds College, will give our agriculture sector a technological advantage, drawing even more investment to Alberta while creating jobs at a time when Albertans need it most.”

“The Calgary-Olds Smart Agri-Food Corridor is leveraging Calgary’s global corporate presence and distribution hub with Olds College’s Smart Farm applied research and integrated learning to create a leading smart agri-food ecosystem in Canada. Adding SVG’s THRIVE platform to assist local entrepreneurs and its mission is to advance technology in agriculture and food industries supports our goal to be the region for the best entrepreneurs who want to apply advanced technology to solve the world’s biggest challenges,” said Mary Moran, President and Chief Executive Officer, Calgary Economic Development.

Olds College Smart Farm

The Olds College Smart Farm is attracting investment and engagement from companies ranging from multi-national ag and tech companies to SMEs (small and medium enterprises). It also provides students with a learning environment centred on the future of ag and technology, setting the learning experience apart from other programming in the country.

The philosophy and principles guiding the development and operation of the Olds College Smart Farm are centred around engaging producers and industry on addressing real-world problems by utilizing and integrating technology and data. The Smart Farm is also focused on teaching students how to integrate, manage and leverage ag technology for the enhancement and sustainability of agri-food production.

To learn more about the Olds College Smart Farm, please visit:

Media Contact for SVG-THRIVE

Jessica Pham, Marketing & Events Manager