SVG Ventures | THRIVE and ATB partner to support THRIVE Canada Initiative!

ATB to provide banking & advisory support for early-stage startups

Silicon Valley, CA, April 30th 2021 – SVG Ventures|THRIVE, a leading global Agrifood Venture and Innovation firm based in Silicon Valley, announced today that ATB is the latest partner to join their venture and innovation platform.  ATB will support THRIVE Canada’s objective to identify, incubate and commercialize agriculture innovation in the Canadian agri-food sector.

“Partnering with THRIVE will enable real, meaningful and sustainable improvements in the productivity and competitiveness of the Canadian Agri-food sector, which will directly benefit Alberta’s economy and ATB’s current and future customers” said Jonathan Neutens, VP Agriculture, ATB Financial.

ATB will provide banking and advisory support for early-stage startups in addition to providing mentorship support and guidance.  ATB also supported THRIVE’s inaugural Canada Challenge in January, a pitch program for early-stage Canadian agtech and foodtech startups where 9 Canadian start-up finalists were selected from an applicant pool of almost 100.

 “Our partnership with ATB signifies our continued commitment to elevating the next-generation of global entrepreneurs creating new technologies and game changing innovations” said John Hartnett, CEO & Founder SVG Ventures|THRIVE.  “We’re looking forward to working with ATB to accelerate innovation across the Canadian Agrifood sector”

THRIVE Canada is part of SVG Ventures long-term strategic plan to create a bridge with Silicon Valley investors, start-ups, and corporate partners to bolster innovation and development in Canada’s AgTech sector. SVG Ventures has Invested in 7 Canadian startups through its partnership with the Canadian Global Affairs Technology Accelerator and has recently announced partnerships with United Farmers of Alberta, FCC, Canadian government, Old’s College and University of Guelph.


About SVG Ventures | THRIVE

SVG Ventures | THRIVE is the leading global agrifood investment and innovation platform headquartered in Silicon Valley, and comprised of top agriculture, food & technology corporations, universities, and investors. With a community of over 5,000 startups from 100 countries, the THRIVE platform invests, accelerates, and creates unparalleled access for entrepreneurs to scale globally to solve the biggest challenges facing the food and agriculture industries. SVG’s existing global partners include Media Partner Forbes and leading government, financial, agriculture, and technology corporations such as Corteva, Driscoll’s, FCC, ATB, Kubota, Land O’Lakes, Trimble, Taylor Farms, Bayer, Valmont, UFA, Yamaha Motor Ventures and Wilbur-Ellis. Crunchbase recognizes SVG Ventures as the most active AgTech investor in the world with a portfolio count of 50 investments in the space. Learn more at

About ATB

ATB Financial is a full service financial institution owned by the Province of Alberta. The first branch was opened in Rocky Mountain House in 1938, and since then has grown to 173 branches and 143 agencies, employing over 5000 Albertans, serving 725,961 customers in over 300 communities throughout Alberta. Having grown with the province for over 80 years ATB has a significant foundation in Agriculture and continues to stand behind the entire food value chain as it evolves both domestically and globally.