Produce Marketing Association (PMA) Joins THRIVE

Produce Marketing Association (PMA) Becomes a THRIVE Corporate Partner to Advance New Technologies in Produce Industry

Media Contact(s): Emily Breslin, SVG Partners, Emily.Breslin@svgpartners.com

 

Los Gatos, CA, April 26, 2017 — SVG Partners announced today that the global trade body Produce Marketing Association (PMA) has joined the THRIVE ecosystem as a corporate partner. PMA joins­­ other sponsors Verizon, JV Smith, Land O’Lakes, Driscoll’s Berries, Taylor Farms, Wells Fargo, Western Growers Association, the City of Salinas, Panasonic, Yamaha Motor Ventures & Laboratory, and Sun World Innovations in a mission to advance agricultural technologies globally. Founded in 1949, The Produce Marketing Association is a 2,500 member association representing the full supply chain of the produce and mass-market floral industry, from seed producer to supermarket.

Leading up to the announcement, PMA’s Chief Science & Technology Officer, Dr. Bob Whitaker coached companies in the THRIVE AgTech Accelerator program as a mentor. Going forward, PMA’s corporate partnership signifies the association’s continued commitment to addressing challenges along the produce and floral supply chains in service of its trade members. “Fresh produce and floral businesses face many labor challenges – scarcity, competition, rising costs and skills gaps, to name just a few” said Dr. Bob Whitaker. “Our members can better compete by leveraging emerging agriculture focused technologies that enable them to work smarter.”

Launched in 2014, THRIVE AgTech is a global innovation platform uniting major agriculture corporations such as Land O’Lakes, Driscoll’s Berries, and Taylor Farms with seed and scaling startup companies. The goal is to prove and commercialize cutting edge technologies for the agriculture sector.

“It is critically important to create constructive and open dialogue between the produce and floral industries and innovators around the world to ensure that our collective energies are focused on delivering solutions that truly meet industry needs,” said Dr. Whitaker.  “Supporting the THRIVE AgTech global innovation platform is an excellent way to reach that objective.”

“Bringing new corporate partner Produce Marketing Association into the THRIVE AgTech ecosystem allows us to broaden our understanding of the problems that persist in the industry, and to commercialize new agriculture technologies we have identified across new market segments,” said John Hartnett, Founder of SVG Partners and THRIVE AgTech. “Partnerships like this are what makes THRIVE an important lever for innovation in industry.”

 

ABOUT PRODUCE MARKETING ASSOCIATION

Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.

 

ABOUT SVG PARTNERS

SVG Partners is an investment, technology and advisory firm that partners with organizations on strategy, innovation and global expansion. Since 2007, SVG’s experience team of senior technology leaders and venture capital investors have worked with global corporations and scaling companies to drive competitive advantage from strategy to implementation. Through its accelerator and open Innovation programs, engineering and development services, and executive strategy and advisory, SVG Partners helps build and scale innovative technology companies worldwide. SVG Partners is based in Silicon Valley, CA.  www.svgpartners.com

 

ABOUT THRIVE AGTECH

THRIVE AgTech’s mission is to connect the expertise of tech companies to on-the-ground knowledge of agricultural companies, the financial backing of investors, and the entrepreneurs solving problems in the AgTech space. THRIVE unites these communities in order to drive the development and adoption of sustainable technology enhancements necessary for securing the global food demands of the future. The THRIVE program targets two stages of companies, the very early to commercially ready. Early stage companies accepted into the program go through a rigorous bootcamp and receive mentorship from industry leaders to help them scale their companies. THRIVE’s Open Innovation program directly connects corporate partners with high growth startups to trial and deploy cutting edge technologies focused on agriculture.

Sun World Innovations becomes THRIVE corporate partner to accelerate new ag technologies

Media Contact(s): Emily Breslin, SVG Partners, Emily.Breslin@svgpartners.com

Media Contact: Sun World Innovations David Marguleas dmarguleas@sun-world.com

 

Los Gatos, CA, April 20, 2017 — SVG Partners announced today that Sun World Innovations has joined the THRIVE ecosystem as a corporate partner joining Verizon, JV Smith, Land O’Lakes, Driscoll’s Berries, Taylor Farms, Wells Fargo, Western Growers Association, the City of Salinas, Panasonic, Yamaha Motor Ventures, and PMA in a mission to advance agriculture technologies globally. The partnership signifies the company’s long-term commitment to nurturing emerging agriculture technology startups and advancing those technologies in the specialty crop sector.

 

Established late 2015, Sun World Innovations is the technology and licensing arm of Sun World International LLC, the U.S.-based producer and marketer of fresh fruit. As part of its overarching mission to supply more and consistent supplies of delicious fruit varieties, Sun World Innovations explores technologies in crop input, water, harvest and labor efficiencies, along with plant breeding. In order to accelerate solutions aimed at real challenges faced by the agriculture sector, Sun World Innovations will work together with SVG Partners’ THRIVE program to identify cutting edge technologies and harness its own extensive horticultural expertise and international licensee platform with growers and marketers globally.

 

“We believe that emerging agriculture technologies will become even more vital to permanent specialty crop agriculture. We’re excited about our new affiliation with THRIVE and believe that it’s dynamic platform is both timely and uniquely suited to helping us and others nurture and support relevant tech start-ups.”, said David Marguleas, President, Sun World Innovations.

 

“We are delighted to welcome Sun World Innovations as the latest corporate partner to join our Thrive ecosystem.  They join an elite group of world class partners as we continue to strengthen our Thrive platform and revolutionize the future of agriculture”

 

ABOUT SUN WORLD INNOVATIONS

Sun World Innovations is the agriculture technology and licensing arm of Sun World International LLC, a California-based agribusiness founded in 1976 that produces and markets seedless table grapes. It was created in December 2015 to shepherd and drive growth of its fruit breeding/variety development, licensing, international investments and agriculture technology pursuits. In addition to guiding Sun World’s own Intellectual Property and licensing activities, Sun World Innovations harnesses the broader agricultural, technology, and international interests of Renewable Resources Group (RRG), the Los Angeles-based firm that acquired Sun World in August 2013. The company is based in Coachella, California with operations in central California as well as offices in Europe, South America, Australia, South Africa and Israel.

 

ABOUT SVG PARTNERS

SVG Partners is an investment, technology and advisory firm that partners with organizations on strategy, innovation and global expansion. Since 2007, SVG’s experience team of senior technology leaders and venture capital investors have worked with global corporations and scaling companies to drive competitive advantage from strategy to implementation. Through its accelerator and open Innovation programs, engineering and development services, and executive strategy and advisory, SVG Partners helps build and scale innovative technology companies worldwide. SVG Partners is based in Silicon Valley, CA.  www.svgpartners.com

 

ABOUT THRIVE AGTECH

THRIVE AgTech’s mission is to connect the expertise of tech companies to on-the-ground knowledge of agricultural companies, the financial backing of investors, and the entrepreneurs solving problems in the AgTech space. THRIVE unites these communities in order to drive the development and adoption of sustainable technology enhancements necessary for securing the global food demands of the future. The THRIVE program targets two stages of companies, the very early to commercially ready. Early stage companies accepted into the program go through a rigorous bootcamp and receive mentorship from industry leaders to help them scale their companies. THRIVE’s Open Innovation program directly connects corporate partners with high growth startups to trial and deploy cutting edge technologies focused on agriculture.

SVG & THRIVE Announce $1m investment in Third Cohort

THRIVE AGTECH HOSTS ITS THIRD SEED CAMP THIS WEEK BRINGING 10 COMPANIES FROM 5 DIFFERENT COUNTRIES TO ACCELERATE THE NEXT CLASS OF CUTTING EDGE AGRICULTURAL TECHNOLOGIES

Media contact: Emily Breslin, Emily.Breslin@SVGPartners.Com

April 11, 2017, Salinas, CA– Entering its third consecutive year, the THRIVE AgTech accelerator announced today that it will invest a total of $1m across the ten companies participating in its third cohort.  Each of the ten companies will receive a $50k cash investment plus an additional $50k in program value.  With corporate partners Taylor Farms, Land O’Lakes, Western Growers Association, Verizon, Driscoll’s Berries, Yamaha Motor Ventures & Laboratory, Panasonic, Wells Fargo, the City of Salinas, PMA, and Sun World Innovations, THRIVE AgTech has quickly evolved to become the world’s fastest growing agtech-focused accelerator and investment platform.

During the course of THRIVE’s intensive 8-week program, companies will be provided both classroom and online training in business planning, strategy, marketing, supply chain, finance, fundraising and communication skills.  Through THRIVE, the 10 seed stage companies will have access to expert guidance through a paired mentorship program, co-working space at the Western Grower’s Innovation Center in Salinas, CA, field trials with THRIVE’s corporate partners, global press and media during the Forbes AgTech Summit Demo Day, and seed capital. THRIVE mentors and corporate partners will interface with each of the ten company teams to propel agriculture towards a more sustainable, efficient, and productive future through direct collaboration, field trials, and eventually, partnership.

“Last year’s winners Trace Genomics received a $200k investment but this is the first year we have invested across the entire cohort class” SVG Partners CEO & THRIVE founder John Hartnett said, “we are excited to scale these startup companies to the next level through our THRIVE AgTech platform, partners and mentors”

Held for the third consecutive year in downtown Salinas at the Taylor Farms headquarters, Seed Camp brings together THRIVE corporate partners, mentors, and new cohort companies for a day of presentations and discussions centered on the future of agriculture. In the days following, the ten startup teams will take field tours to Hahn Winery, Taylor Farms, Driscoll’s Berries, and the Flex 9 Lab in the Silicon Valley.

 

Introducing the THRIVE III cohort- 2017

Arable

Headquartered: Princeton, New Jersey

Arable enables agricultural enterprises with real-time continuous visibility and predictive analytics of crop growth, harvest timing, yield, and quality based on in-field measurement.

 

Agrosmart

Headquartered: Campinas, Brazil

Targeting the LatAm market, Agrosmart monitors environmental conditions in real time to empower growers to make better decisions and achieve more productive and sustainable agriculture.

 

AgShift

Headquartered: Santa Clara, CA

Blending machine learning with computer vision with the mission to design a fully transparent and digitized food system.

 

Deeplook

Headquartered: San Francisco, CA

Deeplook builds robots that work autonomously in fields, can distinguish between various types of plants and growth stages, and can mechanically act on targeted plants through proprietary algorithms.

 

EZ-Lab

Headquartered: Podavo, Italy

EZ-Lab is a digital hub to manage, certificate and share agri-information, which integrates every type of data coming from a company’s information system, with the purpose of eliminating the operation of data insertion by farms and the whole agribusiness production chain.

 

FarmDog

Headquartered: Tel Aviv, Israel

Farm Dog changes the way growers choose, use, and purchase pest and disease treatments. Treatment efficacy reviews, regional alerts, and variable rate treatment application provide growers with a new toolkit to manage their fields.

 

MicroGen Biotech

Headquartered: Carlow, Ireland

Microgen Biotech utilizes patented isolation and high-throughput screening methods to isolate functional, high-performance microbiomes for application in agricultural crop production and environmental remediation.

 

Tortuga Agricultural Technologies

Headquartered: Los Gatos, CA

Tortuga AgTech builds digital horticulture facilities, which take the most advanced greenhouse growing methods and wrap them around powerful technology like robotics, automation, precision data analytics and machine learning.

 

UAV-IQ

Headquartered: Los Angeles, CA

UAV-IQ is a full service data management company that leverages cutting-edge remote sensing and drone technologies for agriculture clients.

 

3Bar Biologics

Headquartered: Columbus, Ohio

3Bar Biologics is dedicated to applying disruptive technologies to create ecologically sound products that sustainably increase yields and protect farmer’s investments in land and seed

 

ABOUT SVG PARTNERS

SVG Partners is an investment, technology and advisory firm that partners with organizations on strategy, innovation and global expansion. Since 2007, SVG’s experienced  team of senior technology leaders and venture capital investors have worked with global corporations and scaling companies to drive competitive advantage from strategy to implementation. Through its accelerator and open Innovation programs, engineering and development services, and executive strategy and advisory, SVG Partners helps build and scale innovative technology companies worldwide. SVG Partners is based in Silicon Valley, CA.  www.svgpartners.com

ABOUT THRIVE AGTECH

THRIVE AgTech’s mission is to connect the expertise of tech companies to on-the-ground knowledge of agricultural companies, the financial backing of investors, and the entrepreneurs solving problems in the AgTech space. THRIVE unites these communities in order to drive the development and adoption of sustainable technology enhancements necessary for securing the global food demands of the future. The THRIVE program targets two stages of companies, the very early to commercially ready. Early stage companies accepted into the program go through a rigorous bootcamp and receive mentorship from industry leaders to help them scale their companies. THRIVE’s Open Innovation program directly connects corporate partners with high growth startups to trial and deploy cutting edge technologies focused on agriculture.

 

  

For more information:
Emily Breslin, Community Relations, THRIVE AgTech
Emily.Breslin@SVGPartners.Com
650-666-7521